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The 2024 Toyota Prius Prime

Power your drive with Prius Prime.

Highlights

Specs at a glance.

Up to

44 Miles EPA-Est.

All-Electric Driving Range

Available Fixed

Glass Roof

Comes Standard w/

Level 1 Charger

2024 Prius Prime


2024 Toyota Prius Prime Wind Chill Pearl
2024 Toyota Prius Prime Wind Chill Pearl
2024 Toyota Prius Prime Wind Chill Pearl
2024 Toyota Prius Prime Wind Chill Pearl
2024 Toyota Prius Prime Wind Chill Pearl
2024 Toyota Prius Prime Wind Chill Pearl
Wind Chill Pearl

Gallery

Take in the view.
2024 Toyota Prius Prime
2024 Toyota Prius Prime
2024 Toyota Prius Prime
2024 Toyota Prius Prime
2024 Toyota Prius Prime
2024 Toyota Prius Prime

Features

Feast your hands on this.
2024 Toyota Prius Prime Performance & Exterior

2.0L Hybrid Engine

While Prius Prime’s hybrid engine and electric motors seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to an EPA-estimated 52 combined mpg rating.

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.

All-Electric Driving Range

With a fully charged battery, Prius Prime has an EPA-estimated all-electric driving range of up to 44 miles. Plug into a standard outlet or Level 2 charger and, with a full charge, you can deliver power for most of your daily commutes.

19-In. Alloy Wheels

Adding to Prius Prime’s flowing silhouette are available lightweight 19-in. aluminum alloy wheels. They bring a more modern style that’s sure to turn heads.

Distinctive Headlights & Taillights

Prius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

2024 Toyota Prius Prime Technology & Interior

Advanced Park

Designed to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration, and braking to help you get into that perfect spot.

Panoramic View Monitor

Prius Prime’s available Panoramic View Monitor helps you check your surroundings for hazards. It uses four different cameras to display a panoramic view around the vehicle. When you’re parked and using the Moving View setting.

Top-Mount Multi-Information Display

Information that meets the eye. Prius Prime’s top-mount Multi-Information Display (MID) is placed right above the steering wheel to clearly give you vehicle details, outside temperature, driver-assist system information and more.

Qi Wireless Charging & USB Ports

With Prius Prime’s available Qi-compatible wireless charger, you can simply place your Qi-compatible device to charge up while on the go wirelessly. And for more versatility and added convenience, Prius Prime comes with six USB-C ports so you can connect to and power up various devices.

Fixed Glass Roof

Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.

Front and Rear Heated Seats

Add warmth to every drive. With available front and rear heated seats, you and your passengers can find a little more comfort with the press of a button.

2024 Toyota Prius Prime Connected

Digital Key Capability

Take advantage of what's already in your pocket. Digital Key capability (requires Remote Connect trial or subscription; 1-year trial included) enables you to lock/unlock and start/stop your Prius Prime with your Bluetooth®-connected smartphone.

Wi-Fi Connect

When you enable available Wi-Fi Connect, you can turn your Prius Prime into a hotspot with 4G connectivity. This feature allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. With Integrated Streaming, you can connect to your Apple Music® * and Amazon Music subscriptions, giving you access to your personalized playlist. Wi-Fi Connect, with up to 3 GB within the included 30-day trial. 4G network dependent.

Remote Connect

Toyota's available Remote Connect * feature allows you to access select vehicle capabilities and monitor vehicle status all through the Toyota app. Remote Connect’s Digital Key * capability allows you to lock and unlock doors and start and stop the engine when it senses your smartphone nearby. 1-year trial for Remote Connect included. 4G network dependent.

Drive Connect

Take the stress out of being in unfamiliar territory. With a Drive Connect trial or subscription, the Cloud Navigation and Intelligent Assistant features help you find where you need to be, while Destination Assist * allows you to talk to a live agent while they help you find your destination’s coordinates and offer directions on how to get there. Available on select models: One-year trial subscription included. 4G network dependent.

Service Connect

With an active Service Connect trial or subscription, you'll have a convenient way to help make sure your Prius Prime is running its best. Up to 10-year trial included. Activation required. 4G network dependent.

2024 Toyota Prius Prime Toyota Safety Sense™ 3.0

Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) with Driver Monitor Camera is designed to use camera recognition and monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) * is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

Trims

Find the Prius Prime that's right for you.

SE

Starting at

$32,975

Includes these key features:

  • 47/50 MPGe
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Front-Wheel Drive (FWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0) standard
  • Blind Spot Monitor (BSM* with Rear Cross-Traffic Alert (RCTA)
  • Safe Exit Assist
  • 20.3 cu. ft. of cargo space with seats up
  • Wireless Apple CarPlay® compatible
  • Wireless Android Auto™ compatible
  • Integrated backup camera display
  • 8.0-in. Toyota Audio Multimedia display
  • 60/40 split fold-down rear seats with center armrest
  • LED Daytime Running Lights (DRL) with on/off feature
  • Single-zone climate control system with pollen filtration
  • Hill Start Assist Control (HAC)
  • 17-in. alloy wheels with wheel covers
  • Available Front and Rear Parking Assist with Automatic Braking (PA w/AB)

XSE

Starting at

$36,225

Includes SE features and adds:

  • 47/50 MPGe
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Front-Wheel Drive (FWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0) standard
  • 19-in. alloy wheels and 195/50R19 tires
  • SofTex®-trimmed * front seats with 8-way power-adjustable driver’s seat
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Wireless Apple CarPlay® compatible
  • Wireless Android Auto™ compatible
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Heated front seats
  • Auto-dimming rearview mirror with HomeLink®
  • Digital Key capability (requires Remote Connect trial or subscription; 1-year trial included)
  • Available fixed glass roof
  • Available 12.3-in. Toyota Audio Multimedia display

XSE Premium

Starting at

$39,670

Includes XSE features and adds:

  • 47/50 MPGe
  • 2.0L 4-Cylinder Hybrid
  • Front-Wheel Drive (FWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0)
  • Digital Key * capability (requires Remote Connect trial or subscription; 1-year trial included)
  • Driver's seat with memory function with two settings
  • 12.3-in. Toyota Audio Multimedia display
  • 8-speaker JBL® Premium Audio including amplifier
  • Wireless Apple CarPlay® compatible
  • Wireless Android Auto™ compatible
  • Fixed glass roof
  • Power liftback
  • Heated & Ventilated front seats
  • Available Advanced Technology Package
  • Available digital rearview mirror
  • Available solar charging roof
  • Available heated rear seats

EPA-estimated 127 combined MPGe rating for 2024 Prius Prime SE, EPA-estimated 114 combined MPGe rating for 2024 Prius Prime XSE and XSE Premium. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 53 city/51 hwy/52 combined gas-only MPG rating for 2024 Prius Prime SE, EPA-estimated 50 city/47 hwy/48 combined gas-only MPG rating for 2024 Prius Prime XSE and XSE Premium. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov. Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations. Charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products. May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.
 Digital Key function requires Remote Connect trial or subscription. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start engine if vehicle is in an enclosed space or vehicle is occupied by a child). Remote Connect depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Digital Key also requires Bluetooth® connectivity. Service may vary by vehicle and region. Requires app download and registration/subscription after trial (if applicable). Terms of Use apply. Data charges may apply. Remote start/stop not available on manual transmission-equipped vehicles. Services subject to change at any time without notice. See usage precautions and service limitations in Toyota Owner’s Manual and at https://www.toyota.com/connected-services/ for additional details. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect depends on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Digital Key also requires Bluetooth® connectivity. Remote start/stop not available on manual transmission-equipped models. Remote start/stop and/or lock/unlock available on select models. Remote Connect is included with select paid Connected Services packages. See your Toyota dealer for details. Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for additional details. To learn about Toyota’s Connected Services' data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Use of such marks by Toyota is under license. Service not available everywhere or in every vehicle. Depends on cellular network availability and GPS signal. Without either of these things, operability may be limited or precluded. Up to 5 devices can be supported using in-vehicle connectivity. Services subject to change at any time without notice. The Wi-Fi Connect trial begins at the time of enrollment and expires the earlier of 3GB data use or the 1-month trial period ends. Paid subscription required after trial. Select models include Integrated Streaming capability, which requires a separate subscription to third-party provider services. Data charges may apply. Valid in the contiguous U.S. and Alaska. Go to Apple Music and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Requires Wi-Fi Connect subscription after trial (if applicable) and your own Apple Music account. The Wi-Fi Connect trial begins at the time of enrollment and expires when 30 days or the earlier of 3GB of data is used or the 1-month period ends. Subscription required after trial. Integrated Streaming requires separate subscriptions to third-party provider services. Terms of Use apply. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect depends on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Digital Key also requires Bluetooth® connectivity. Remote start/stop not available on manual transmission-equipped models. Remote start/stop and/or lock/unlock available on select models. Remote Connect is included with select paid Connected Services packages. See your Toyota dealer for details. Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for additional details. To learn about Toyota’s Connected Services' data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Service Connect depends on certain factors outside of Toyota's control in order to operate, including cellular network availability and GPS signal. Without either of these things, operability may be limited or precluded. Information provided is based on the last time data was collected from vehicle and is not real-time data. Services vary by vehicle and are subject to change at any time without notice. Terms of Use apply. Data charges may apply. See usage precautions and service limitations in Owner’s Manual and https://www.toyota.com/connected-services/. To learn about Toyota's Connected Services' data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. The Service Connect trial is included for up to 10 years. 4G network dependent. The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian, a bicycle, or a motorcyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations. Full-Speed Range Dynamic Radar Cruise Control is not a substitute for safe and attentive driving. See Owner’s Manual for instructions and limitations. Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See Owner’s Manual for limitations.